23 - Adapting to Change: How AI is Transforming Digital Marketing and SEO Strategies
In this episode, Dean Guida speaks with Ivan Vislavskiy, Co-Founder and CEO of Comrade, about how AI is reshaping digital marketing strategies, particularly the shift from traditional SEO to AI-driven methods like geo generative engine optimization. Ivan shares key insights on tracking KPIs, cost analysis, and adapting marketing strategies to leverage AI tools effectively. He also discusses his company's growth, emphasizing the importance of building the right team and making data-driven decisions to stay competitive in an AI-driven landscape.
20 - The Entrepreneur’s Playbook: Combining Strategy, Execution, and AI for Growth
In this podcast episode, host Dean Guida interviews David G. Ewing, CEO of Content Lion, about his entrepreneurial journey and the mission behind his company. David discusses the importance of identifying the "atomic unit" of a business and how leveraging AI can drive growth. He also highlights the value of peer support through the Entrepreneurs' Organization and the importance of enjoying the entrepreneurial journey.
19 - Scaling Smart: How to Avoid Common Pitfalls in the Tech Industry
In this episode, host Dean Guida speaks with Zack Urlocker, Chief Operating Officer at Crescendo.ai, about his extensive experience in the tech industry. Zack shares insights from his work at companies like Borland, MySQL, Zendesk, and Duo Security, focusing on scaling businesses, product-market fit, and understanding customer pain points. He also discusses pricing challenges in AI, the importance of focus for startups, and how company culture plays a critical role in overcoming obstacles.
18 - AI and Customer Experience: The Dynamic Duo for Business Success
In this episode, host Dean Guida talks with Laura Patterson, Founder and President of VisionEdge Marketing, about using AI and data to strengthen customer-centric strategies. Laura emphasizes the importance of human oversight in interpreting AI insights and highlights the role of operational excellence in enhancing customer experiences. She also shares best practices for measuring satisfaction and building loyalty through genuine human connection.
