23 - Adapting to Change: How AI is Transforming Digital Marketing and SEO Strategies
The Evolution of Digital Marketing with AI: Insights from Ivan Vislavskiy
In this episode of the AI & Data Driven Leadership Podcast, host Dean Guida speaks with Ivan Vislavskiy, Co-Founder and CEO of Comrade, about how AI is reshaping digital marketing. The discussion centers on how businesses can adapt to AI-driven marketing strategies, from SEO to client acquisition and retention, to stay competitive in today’s rapidly evolving market.
Adapting to AI in Digital Marketing
Ivan explains that the most significant shift in digital marketing today is the decline in traditional search engine usage, with consumers increasingly turning to AI-powered platforms like ChatGPT for answers. As a result, businesses must rethink their marketing strategies to ensure they remain visible on AI-driven systems. One such strategy, according to Ivan, is "geo generative engine optimization," which involves optimizing content for AI platforms and ensuring it’s accessible across a wider range of platforms and directories.
Despite the rise of AI tools, Ivan reassures listeners that core SEO practices still hold value. Building visibility, managing online reputations, and gathering positive reviews remain essential, but marketers must now broaden their efforts to reach a wider audience through new AI channels. Traditional SEO is not enough on its own anymore—companies must evolve their strategies to be visible across a variety of AI-driven platforms.
Ivan also discusses the potential for Google to integrate ads within AI-generated search results, acknowledging the need for platforms like Google to adapt to the rise of conversational search. He predicts that such changes will redefine how businesses engage with potential customers through AI-powered search experiences.
About Ivan Vislavskiy
Ivan Vislavskiy is the Co-Founder and CEO of Comrade, a performance-driven digital marketing agency that focuses on helping local service businesses grow. With expertise in SEO, content marketing, and AI-driven strategies, Ivan leads his team in maximizing ROI and delivering measurable results.
About Comrade
Comrade specializes in digital marketing solutions that drive performance for service-based businesses. By leveraging AI and advanced SEO techniques, Comrade focuses on optimizing client visibility, engagement, and conversion rates across multiple platforms.
Links Mentioned in This Episode
Conclusion
Ivan Vislavskiy’s insights show how businesses must adapt to an AI-driven digital marketing world. From geo generative engine optimization to staying relevant in AI-powered search environments, businesses need to evolve their strategies to maintain visibility and drive growth. Embracing AI while preserving traditional marketing practices will be essential to staying competitive in the digital landscape.
Key Highlights from This Episode
How AI is changing search engine behavior and marketing strategies
The importance of geo generative engine optimization in AI-driven marketing
Why core SEO practices still matter, even with the rise of AI
How Comrade integrates AI tools to enhance sales and marketing processes
The potential for Google to integrate ads in AI-generated search results
Explore more strategies, tools, and insights for digital marketing success at Slingshotapp.io.
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