34 - Sustainable Growth in Fintech: Unlocking the Power of Retention
Mastering Retention-Led Growth with Yemi Oluseun of The Change Hive
Customer retention is the cornerstone of sustainable growth in B2B SaaS and fintech. In this episode of the AI & Data Driven Leadership Podcast, Dean Guida sits down with Yemi Oluseun, Retention-Led Growth Strategist at The Change Hive, to discuss actionable strategies for keeping customers engaged, leveraging AI and data for retention, and building systems that scale. Yemi shares her expertise on creating clear roadmaps, embedding products into daily workflows, and proactively preventing churn to help businesses grow efficiently.
Why Retention Should Drive Your Growth Strategy
Retention delivers higher ROI than acquisition by keeping existing customers engaged and satisfied. Yemi explains that retained customers provide recurring revenue, reduce churn, and strengthen community trust, while neglected retention can destabilize even fast-growing companies.
Creating clear customer roadmaps is critical. Mapping every stage of the customer journey, setting expectations, and communicating milestones ensures that clients understand the value they’ll receive, reducing post-sale anxiety and increasing engagement.
Embedding your product into daily workflows also drives stickiness. Yemi recommends usage nudges, tutorials, and gamification to make products habitual, while collecting feedback and monitoring engagement allows teams to proactively address potential churn before it becomes a problem.
About Yemi Oluseun
Yemi Oluseun is a Retention-Led Growth Strategist at The Change Hive, where she helps fintech and SaaS companies systemize retention, enhance customer engagement, and leverage AI and data to fuel growth. Her expertise lies in turning complex retention challenges into actionable strategies that drive measurable results.
About The Change Hive
The Change Hive helps B2B companies implement retention-focused strategies that scale. They specialize in process systemization, AI-driven insights, and embedding customer-centric practices that reduce churn, increase engagement, and accelerate sustainable growth.
Links Mentioned in this Episode
Key Episode Highlights
Retention is more cost-effective than acquiring new customers.
Yemi’s five-pillar framework for retention includes roadmaps, routines, feedback, expansion, and health checks.
Embedding products into daily workflows improves engagement and loyalty.
AI and data help predict churn and guide proactive outreach.
Retention strategies differ for VC-backed vs. PE-backed companies to drive growth and valuation.
Conclusion
Retention-led growth is a strategic imperative for any business looking to scale. By combining clear roadmaps, habitual engagement, proactive feedback, and AI-driven insights, companies can maximize customer value, reduce churn, and create long-term sustainability.
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